13 March 2013
Malaya- The name recall factor
by Ellen Tordesillas
‘Results of both Pulse Asia and Social Weather Stations surveys show that people voting based on name recall is a national practice.’
LAST month when I was on vacation in our barrio in Guisijan in the town of Laua-an in Antique, a neighbor reminded me of the list of senatorial candidates I had promised to bring them..
That’s what we always do every election: I give them a list of candidates whom I believe would do good service for the Filipino if elected to the Senate.
They said they didn’t know any of the candidates and if I don’t give them the list, they would just vote names that are familiar to them. And names that are familiar to them are those that they watch on television.
Sen. Antonio Trillanes IV is sure to be on their list because the young senator gave our barrio funds to construct a farm-to-market road.
The barangay captain told me that he wrote to a number of senators for assistance from their Priority Development Assistance Fund and only Trillanes replied.
Results of both Pulse Asia and Social Weather Stations show that people voting based on name recall is not unique to our barrio. It’s a national practice.
It’s not surprising that re-electionists Loren Legarda, Francis Escudero, and Alan Peter Cayetano top the surveys. As incumbent senators, they are constantly in the news.
Other re-electionists who are in the Magic 12 are Trillanes IV, Aquilino “Koko” Pimentel IV, and Gregorio Honasan.
The other names in the Top 12 are all beneficiaries of famous names: Grace Poe, daughter of Fernando Poe Jr., a victim of Gloria Arroyo’s cheating in the 2004 elections; former Rep. Cynthia Villar, wife of Sen. Manny Villar, a presidential candidate in the 2010 elections; Rep. JV Ejercito, who is using his father’s screen name “Estrada
The strategy of Bam Aquino, cousin of President Aquino, to be a Ninoy Aquino look-alike has paid off because he is in the Top 12. Another lucky newbie is Nancy Binay, who is known only as the daughter of Vice President Jejomar Binay. It is even doubtful if those who checked her name in the surveys knew that it was not Jojo Binay who is running for senator.
Rep. Jackie Enrile was almost invisible as a member of the House of Representatives. Surely the popularity of his father, Senate President Juan Ponce-Enrile, has a lot to do with his being in the Magic 12.
It is still two months to go. It is expected that there would be some shuffling in the rankings for those in the bottom six. Rep. Juan Edgardo “Sonny” Angara, son of Sen. Edgardo Angara, is number 13 in the latest Pulse Asia survey could come in if any one of those in the bottom six falls.
In the last Social Weather Stations survey, taken a week before the latest Pulse Asia survey, Enrile and Honasan were already out of the Magic 12.